Farmacia Nuova, identity

The aim of the brief was to design a logo that would marry a new commercial direction halfway between the old concept of pharmacy and that of herbal medicine. To achieve this, I decided to keep the green cross as the main element of the brand but to rework the shape in order to make it closer to the natural world. The repeated form that forms the cross was obtained from the stylization of a leaf.

 

 

 

 

 

 

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