Personal Brand and Studio Identity for Dr. Giordano Paderni

Thanks to the knowledge acquired on the musculoskeletal system,
Giordano Paderni provides its patients
with an overview of their state of health and traces the appropriate therapeutic path to improve it.

Giordano is 29 years old, graduated in Physiotherapy at the University of Modena and in Osteopathy at the University of  Verona. Today he works in its own studio but keep studying.

The goal is to design a graphic sign that identifies Giordano
as a professionist.
A signature that can match to his work over the years and through the various disciplines. That’s why I used the initials of his name:

G + P


The realized monogram has been placed as the basic module of a more complex ecosystem. Starting from the monogram, we have created a logo for the first studio opened by Giordano: Studio Paderni; and a pattern to complete the coordinated image.

I was also in charche of designing the user experience of




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